Wichita Taco Fest 2022 by Festive ICT: Designing a Flavorful Experience

In collaboration with Festive ICT, I had the privilege of spearheading the design initiatives for Wichita Taco Fest 2022, a celebration of community, culture, and of course, tacos. My role encompassed crafting a cohesive visual identity that resonated with attendees and captured the essence of this vibrant event.

Branding: I worked closely with Festive ICT to develop a distinctive branding strategy that reflected the festival's lively atmosphere and culinary focus. The logo, color palette, and typography were meticulously chosen to evoke a sense of excitement and anticipation, setting the stage for an unforgettable experience.

Merchandise: From t-shirts to promotional items, I designed merchandise that not only showcased the festival's branding but also became coveted souvenirs for attendees. Each piece was crafted to blend style with functionality, ensuring a lasting impression long after the event.

Social Media Presence: Leveraging the power of social media, I crafted engaging graphics and content that built anticipation and encouraged participation. By maintaining a consistent brand voice and visual style across platforms, we fostered a community buzz and heightened excitement leading up to the festival.

Through strategic collaboration and creative vision, I'm proud to have contributed to making Wichita Taco Fest 2022 a standout event, where design played a pivotal role in enhancing the overall attendee experience.