Hop Hammer: Craft Beer Label Design for Wichita Brewing Company

I had the distinct pleasure of designing the label for "Hop Hammer," a standout craft beer by Wichita Brewing Company as part of their "Hop Mystique" series. The brewery approached me with a unique concept: they envisioned a comic book-style superhero to embody the essence of this dynamic IPA.

Design Concept: For "Hop Hammer," I conceptualized and illustrated a formidable female superhero wielding a large hammer, with hops intricately woven into her hair. This design not only captured the bold flavors and character of the beer but also reflected its superheroic stature within the "Hop Mystique" series.

Beer Description: "Hop Hammer" is the inaugural release in Wichita Brewing Company's "Hop Mystique" rotating IPA series. This soft and hazy IPA bursts with the juiciest hop varieties, boasting a drinker-friendly, semi-sweet profile. The beer features a blend of Mosaic, El Dorado, Azacca, Vic Secret, and Citra hops, ensuring a flavorful and memorable drinking experience.

Through creative collaboration and a passion for storytelling through design, I aimed to visually convey the exhilarating taste and character of "Hop Hammer," adding a compelling narrative to Wichita Brewing Company's acclaimed lineup.